23.06.2014

Egypt: promotion at the HyperOne chain

Within the framework of the South Export Plan in support of Convergent regions (Calabria, Campania, Puglia and Sicily), ICE Agency is organizing actions to promote Italian farm to food industry products at the Egyptian HyperOne chain for a period comprised between October and December next.
 
HyperOne will select products to be displayed for two weeks in Cairo in stores in the residential area of Sheikh Zayed and in Ramadan City. These products will be bought by the Egyptian chain and after the display it will assess whether to include them permanently in the stores.
 
Wines and other alcoholic beverages, pork and pork by-products are excluded from the promotion.
 
Applications for registration must be received by 25 July next.

An ICI Agency circular letter giving detailed information and an application form are hereby attached.